Somewhere in Bangalore right now, a founder is staring at a dashboard that spent ₹4 lakh last month and produced 11 leads.
The agency report arrived Friday. Seventy-two slides. The word “impressions” appears forty-one times. The word “revenue” does not appear once — which, in retrospect, is the most accurate thing in the document.
We’re Webfluence. We run Google Ads, build SEO strategies, and handle performance marketing for brands that are done with that kind of report. Small team, HSR Layout. We’ve been at this since 2019 — long enough to know which platforms actually move the needle and which ones have excellent case studies about themselves.
Used by brands in fintech, real estate, e-commerce, and SaaS — most of whom found us mid-quarter, slightly panicked, after a search that included their current agency’s name and the word “reviews.”
Six things. Done properly. Not twenty-five done vaguely to make a retainer look justified.
Google Ads that convert. SEO that compounds. Performance marketing measured in revenue, not reach. Content that earns rankings. App store optimisation that drives real installs. Automation that handles the follow-up while you do the actual work.
These six services connect — which is why splitting them across three different agencies, each with their own dashboard, their own report, and their own explanation for why the other two are the problem, is one of the more reliable ways to spend ₹8 lakh a month and still produce the same 11 leads.
We’ve been asked to be the third agency.
We said no.
Most of our first calls start with “our previous agency…”
We’ve heard every version of what goes wrong. The Google Ads account where the last login timestamp, when we checked, was a Tuesday in October — and the optimisation note still in queue read “test new ad copy,” and the ad copy had not been tested. The “foundational month” that became a foundational quarter. The report celebrating a 12% improvement in CTR while revenue, over the same period, quietly declined.
If something isn’t performing, we say so before you notice it in your numbers. If the budget is in the wrong place, we tell you — even when it’s not in our financial interest to say so.
We’ve lost clients for being too direct about this.
We remain unbothered.
We’ll let the numbers argue.
Context included — because a number without context is just decoration.
Case studies that include the part where we were wrong.
Agency case studies are a peculiar literary genre. The campaign always works. The graph always goes up and to the right — sometimes at an angle that would concern a structural engineer. Nobody mentions the month the CTR dropped 40% because of an algorithm update, or the landing page with a broken form that collected nothing for eleven days while everyone in the relevant Slack channel assumed someone else had checked it.
We write ours differently — real timelines, real numbers, the decision we’d make differently now. Because if you’re evaluating a digital marketing agency in Bangalore, how they handle problems is the most useful thing to know.
Industries we know well enough to have uncomfortable opinions about.
Fintech, real estate, e-commerce, SaaS, healthcare. Each has its own rules about what works, what’s restricted, and what the buyer is actually thinking at 11pm when they’re doing research nobody admits they’re doing.
We write when something is worth saying.
Not on a schedule. Not to fill a content calendar. Not to hit a word count that keeps a junior account manager out of trouble.
Specific things learned from running actual campaigns. Opinions about where the industry gets things badly wrong — and in digital marketing, the list is considerable. The occasional honest account of a campaign that cost us money and taught us something more expensive than money.
If your current setup isn’t working — or you suspect it isn’t — let’s look at it together.
First audit costs nothing. We look at the account, the site, what’s running, what isn’t — and tell you what we actually find. Including the things you’ve probably suspected for a while but nobody currently responsible for the account has said out loud.
If it’s something we can fix, we’ll tell you how and what it costs. If it isn’t — wrong category, wrong timeline, budget that doesn’t match what the work actually requires — we’ll say that too, and try to point you somewhere that’s a better fit.
We’d rather say no now than yes badly.