Case studies written the way it actually happened.
Nobody mentions the month the CTR dropped 40% because of an algorithm update, or the landing page with a broken form collecting zero leads for eleven days. We write ours differently.
Most of our best work is confidential.
The clients are real, the results are real, and the majority have asked us not to publish the numbers — which, given what some of the numbers look like, we completely understand. A ₹48Cr pipeline in 60 days or 360+ qualified organic leads per month are the kind of results competitors notice.
The first fully-attributed, named case study is in production and publishes Q2 2026. In the meantime: the homepage has the headline numbers. The contact form gets you the full version of the stories — we share them in the first call when there's a relevant fit.
First case study publishing Q2 2026
Real numbers, honest timelines, and the month things didn't go as planned.
What's not here — and why.
Some results are confidential because the clients asked us to keep them that way. Some campaigns were solid but not interesting enough to write up — a 2.1× ROAS improvement is good work, it just doesn't make for a compelling story.
Some of our most valuable engagements involved fixing structural problems: a broken attribution setup that had been misfiring for eight months, a CRM losing leads between capture and sales handoff, a Google Ads account running broad match on branded terms for fourteen months without anyone noticing. These tend to produce clients who recommend us quietly rather than publicly — which suits everyone.
What honest reporting actually looks like.
Every case study includes the starting position, the specific problems identified, the strategy and why, the timeline, the numbers at each stage — including the stages that underperformed — and what we changed when something didn't work. We don't cherry-pick the good months.
Clients who read honest case studies and still get in touch are the ones who understand that good marketing involves uncertainty. Those are usually the best clients.
If the work goes well — and we expect it to — it ends up here.
Usually with the client's permission. Often with the difficult month included.
We take on new clients carefully. If there's a fit, we'll both know by the end of the first call.